Challenge:
Lahore Vocational College Seeks 100 New Students
A vocational college in Lahore is looking to fill 100 seats in its upcoming program. They’re specifically seeking recent SSC graduates who live in nearby areas and come from middle-class backgrounds. These students may be interested in alternative career paths due to financial limitations that might prevent them from pursuing traditional fields like medicine or engineering.
Strategy:
Our Strategy: Targeting Specific Demographics on Facebook
We devised a targeted social media strategy to reach a specific audience. We identified Facebook as the most suitable platform and then implemented micro-targeting techniques.
Our Target Audience:
- Location: Residents in specific areas near Lahore (micro-targeted areas).
- Demographics:
- Parents of pre-teen children.
- Individuals working in the manufacturing industry (likely the parents).
- Middle-class background (implied by Result Gazette data and LAAL concept, though not explicitly mentioned).
Data Acquisition:
- We utilized customer lists obtained from Result Gazette, a publication likely targeting the specified demographics.
Targeting Approach (LAAL Concept):
- We employed a concept likely similar to “Lookalike Audiences” offered by Facebook Ads. This allows creating a new audience based on the characteristics of an existing customer list (Result Gazette data in this case).
Performance:
Lahore Vocational College Fills Seats Through Targeted WhatsApp Campaign
A vocational college in Lahore successfully filled all 100 available seats using a targeted WhatsApp campaign. The strategy attracted relevant students, who were then guided by the college’s team through the admissions process.
The campaign achieved its target within 3 months and delivered a strong Return On Ad Spend (ROAS) of 2. Notably, this success was achieved with half the budget typically required for conventional advertising methods.
Generated 100 qualified leads for a vocational college through engaging Facebook Ads.
